About

In 2011, very handsome man Mitt Romney said something at the Iowa State Fair while campaigning to be our president: "Corporations are people, my friend."

I thought a couple of things. 1. This sounded sort of silly. 2. Interesting! Because if corporations are people, people are corporations.

Corporations seemed to really have some benefits going for themselves. I thought People Corporations™ should have some app to help them. Alas, I don't know how to code.

For fourteen years, this idea sat in the back of my mind.

Then we started burning the world even more with AI and suddenly I was able to "code". I'm not someone who believes in the infallibility of AI. But it did allow me to make a quixotic, possibly very stupid idea real. And honestly, it's been a pretty personal and enlightening project.

The tax code is a game. Corporations play it brilliantly—hiring armies of accountants, exploiting every loophole, turning business lunches and "market research" into write-offs. Why shouldn't you? Your coffee shop meetings, your product reviews, your content creation—it's all legitimate business activity. Turn your daily purchases into business expenses. Build a content empire. Play by the rules, just like the big guys do. Shop. Review. Deduct.

The goal of PEEPS is to give people the same tools corporations use to optimize their lives, making the tax code work for regular people instead of just the already-wealthy.

PEEPS is real, it's live, and it's run by one guy. That said: This is an experiment. It's breakable. It's imperfect. I do honestly want to hear what you think about it and I'll try to make it better and better, though.

I honestly don't have too many expectations for this website. It'd be cool if 10 people signed-up and used it. It'd be GREAT if a lot of people signed up and I was able to share ad revenue with top creators (which is a hope).

I'm not trying to be a billionaire (tax the fuck out of them) and would never sell this thing to private equity (another pox, IMO). But I have to admit that being rich would be nice because I have two kids and love buying too many bikes and cameras.

If for some reason 1,000,000 people became paid users (there will always be a free tier)—which, to be clear, is not what I expect and would be totally ridiculous—I promise to franchise out the platform to other weirdo dreamers who want to build communities of people sharing reviews in their own vision. I'm not sure if there have been digital franchises before, but I think it's an idea that makes sense?

Anyhow, have fun, don't be a dummy on this site, and please tell me when things break or new features you think would be useful. You ready for this super-professional email? peepsbizllc@gmail.com

And fuck fascism.